We are getting closer to seeing you all at the Get IT together conferences in San Diego and Connecticut.
This is the one Magic Software event that has it all: top notch instructors, key Magic Software executives, networking opportunites with your peers and great locations. We have a block of rooms reserved until Monday October 26. After that you are on your own with the hotels at much higher rates. The savings by booking through the registration site are as much as $110 per night, so I recommend you book through the site right now.
Not only will our new Magic Software CTO, Eyal Pfeifel, be presenting the new technology roadmap, but we will have top experts like Steve Worthington and Michael Singer presenting uniPaaS and iBOLT in a way that is both educational and informative. I can assure you that this event will have someting for everyone.
So don't miss out. See the full agenda and register here.
We've spoken previously about the need for Information Technology to evolve into Business Technology.
Here's how Forrester explains things:
Every aspect of the enterprise is increasingly embodied in the technology it uses, from process application-driven business operations to Internet-based interactions with customers and suppliers. Although today, only a few enterprises recognize the implications of this trend, within five years most will realize that this "business technology" (BT) is vital to delivering business results. Enterprises will embrace the competitive potential of technology and actively manage its use. BT providers will hone offerings to enhance business results, flexibility, and configurability.
I understand from this the following:
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Technology is becoming more important to all aspects of a business' operations.
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Companies will soon realize (if not already) that to remain competitive they need their information technology to deliver real business results.
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Companies that aquire IT systems that focus on 'business' delivery rather than 'technology' will end up the winners - by cutting their operational costs, improving productivity and increasing market share.
So if you're an enterprise company with an internal IT department or an ISV trying to stay afload against giant SaaS vendors here's your chance to gain a step ahead:
Magic Software is holding a special, one day seminar this November in the United States:
Get IT together will give you the knowledge and tools to more effectively utilize your IT resources and deliver quantifiable business results in a reasonable time.
The seminar is equally suited for business executives and IT professionals alike.
Get IT together is being held in only two locations -
- Uncasville, Connecticut on November 10
- San Diego, California on November 12
This seminar will feature some of industry's leading technology experts in the fields of application development, RIA, SaaS, business integration and IT business optimization.
If you're based in the US, or going to be travelling in the US in the second week of November, don't miss out on your chance to attend this FREE day.
In today's business and economic environment there is literally nothing more important that you can be doing right now than learning how to leverage your IT to perform more for your business.
For more information visit http://www.getittogether.us/ or speak directly to my US collegue Glenn Johnson. You can also give him a call to reserve your place on the number below:
To reserve your place now call: 949 250 1718
An excellent video featuring Forrester's Research Chairman and Chief Executive Officer George Colony. In this clip he tells us the 7 points he would tell your CEO - revolving around the theme of evolving IT into BT (Business Technology).
I particularly liked how he defines Business Technology as: "technology which is impacting business results" and that IT should really be about impacting revenues increases, bringing costs down and increasing market share.
Although the clip is from 2007, the ideas are spot-on and scarily relevant to today's economic crisis..
He also mentions that CIO's cannot be the driving force behind business innovation, simply because process innovation is about business. And this requires what he calls 'Technology Knowledgeable Business Executives' or TKBE's.
There is therefore no longer any justification for allowing CEOs and business executives to not understand the technology that drives their business.
Why do I mention all this? Because uniPaaS works on a metadata principle that isolates the technical complexity from the application development process. This enables business executives to better understand their IT. They can then get more involved in ensuring that their IT projects deliver the real business results that we mentioned earlier, namely;
- revenue increases
- lower costs
- more market share
In short, uniPaaS can help turn Information Technology (IT) into Business Technology (BT). I explain how in greater detail here and here.