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Get with the Program(ing) - ISV's should adapt to the new 'ambient enterprise'

Posted by Sam Green on Thu, Jul 16, 2009

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Great blog post by our very own Glenn Johnson on the important need for ISV's to get with what he calls the 'ambient enterprise'.

Here's a quote from his article:

"The difference between the ambient enterprise and a business that simply tolerates Web 2.0 is in the degree to which the company embraces online interactivity through both a culture shift and a corresponding technical shift that incorporates the evolving semantic web and integration technologies."

Speaking of which - here's an example of how that culture shift in social networking is taking place - and the fact that I'm posting it is proof that it works - its' time to get with the social networking program:

Tags: Enterprise IT, ISV, Web 2.0, marketing, social networking

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About the author

Sam Green is the Creative and Content Manager at Magic Software.