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ISVs: We need Incremental SaaS Adoption

Posted by Sam Green on Sun, Jul 26, 2009

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Here's a straight-shooting example of focus group market research in action. Christopher Keene describes how he conducted an on-the-spot survey of ISVs during a Cloud Computing and SaaS webinar.

First, the ISVs were asked to rate themselves on a 'SaaS maturity scale' of 1-5 for today; and then to rate themselves on where they want to be 12 months from now.

The conclusion of the survey confirms that: "ISVs are looking for an incremental methodology for migrating their applications to SaaS, rather than a big bang approach in which the ISV does a complete rewrite of their software."

It's always nice to start the week with IBM and Ulitzer agreeing with our SaaS for ISVs strategy!

Tags: SaaS, uniPaaS, ISV, SaaS adoption

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About the author

Sam Green is the Creative and Content Manager at Magic Software.