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    How toTurn a Business Liability into an Asset

    Posted by Sam Green on Thu, Sep 03, 2009
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    I thought this clip was an excellent example of true business innovation - a struggling fast-food franchise on one of the busiest commuter routes in the US turns a liability (bus loads of customers who arrive all at once) into an asset. How? By ensuring fast delivery of goods and by correctly identifying the business audience and ensuring they get the best services.

    Fast food doesn't exactly have a good name these days. But this is an example of how brand perceptions can be turned around by superior productivity and by clearing a path towards identifying and fulfilling real business opportunities.

    In the IT world it's no different. Speed, productivity, identifying and achieving business goals are key. Better get the tools to make it happen.   


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    Comments

    This is pretty cool. The innovative part is that you wouldn't expect this from this huge company, or even one of their franchises. This guy took a good step into connecting with his customers and showing them gratitude for choosing his shop over the next one.  
     
    The concept itself is old as time itself. Treat your customers well!
    Posted @ Thursday, September 03, 2009 10:15 AM by Oscar
    Great, this is the only way to turn any liability (including IT) into a real profit making asset
    Posted @ Thursday, September 03, 2009 5:48 PM by Regev Yativ
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    Sam Green is the Creative and Content Manager at Magic Software.

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